Fully launching the PUSH Spring

[email protected]

On January , Station B launched the Year of the Rabbit Spring Festival themed event Catch Rabbits and Try Your Luck. When users catch rabbits in video scenes and share them, they can get New Year's Good Luck Cards and random rewards with their friends. This is the first time Bilibili has officially launched an interactive gameplay for the public based on barrages. The barrage itself is very similar to Bilibili, with obvious genetic advantages.


Fully launching the PUSH Spring Festival campaign on a product with over million DAU Indonesia Phone Number is a huge product and operational move. Once the new gameplay attempt is successful, it will mean that a new commercial product with a better experience than pre-roll advertising will be launched on the market. How much money is there in the Internet community? The upstream funnel of the advertising logic of UGC content-oriented business model, the first is traffic, the second is retention, and the third is user contribution time.





From a traffic perspective, Bilibili and Xiaohongshu have similar DAU. From a retention perspective, Xiaohongshu’s  is higher than Bilibili’s. However, from the perspective of per capita usage time, Station B’s minutes is significantly ahead of Xiaohongshu’s minutes. From the perspective of content penetration, the full video content of Station B is higher than Xiaohongshu, which combines graphics, text and video. After Zhihu added fictional novels, it also felt like turning the page in Little Red Book. The next day active retention is second only to Xiaohongshu, reaching . However, Zhihu’s per capita usage time ranks last among the four community products.