What a freelancer's portfolio should be like to get noticed

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The first thought is that a bright portfolio with a large number of diverse works will definitely attract the customer's attention. But in fact, the client looks deeper: he evaluates skills, qualifications, experience and results, and not just a pretty picture. What should a selling portfolio be like and what is important to indicate in it - we figure it out in the article.

Better 10 good works than 20 mediocre ones
Many freelancers try to include all their work in their portfolio, including their very first and "green" projects. They think that a large number of works will perfectly demonstrate their experience accumulated over the years. But this is a big mistake: there are many specialists on the exchange, the competition is high, and the customer may not have time to study a long presentation. The portfolio should show your strengths, be catchy and memorable - post only the best works.

The portfolio should be as understandable as possible for any person.
When opening a picture or reading the social media marketing service text, the customer should understand what kind of work is in front of them. Therefore, it is worth signing the title, for example, "Description of products for a home appliances website" or "Landing page for a cloud service". You can also add a few details - what task you faced and how quickly you managed to solve it. This way, you will show that you have certain skills and that it is no coincidence that you have a cool design or text. Remember that the portfolio is created for the client, so it should be simple and convenient.


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Opt out of downloaded files
This advice is suitable for specialists who often face the problem: a project or article does not fit on a portfolio slide. One of the popular solutions is to place a file that needs to be downloaded. But this method is inconvenient for the customer: the document needs to be downloaded, opened, read, then closed and deleted. Most likely, the client will not waste his time and will go look at the work of another candidate. It is best to try to place the project on one or several pictures, or attach a screenshot with the first part of the article and provide a link to the online document.

Real cases will make you stand out from other professionals
Most often, specialists post ordinary works and underestimate the importance of cases. If you solved non-standard tasks, faced interesting orders, or your project helped improve the company's performance, be sure to tell about it in your portfolio. Post screenshots and links to the site, if possible, to demonstrate your expertise. When the client sees your results, he will be convinced that you can complete his tasks just as well.

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