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But its development is more complex than it seems, there are many mechanisms hidden within it that make the difference between an optimized landing page and one that isn't. How do you create a landing page on HubSpot's inbound marketing platform? What exactly is the purpose of a landing page? Segment your company's target audience and offer prospects and customers something of value. By capturing valuable information on who they are and what they are looking for, it is then able to transmit targeted and effective communications, converting a greater percentage of visitors into leads.
New Call-to-action Let's analyze the elements of a landing page created with the HubSpot inbound marketing wedding photo editing service platform and optimized to obtain conversions: landing page example . The title of your landing page must necessarily attract attention and inform you about the objective of this page. The visitor, in fact, has clicked on a link or button with the aim of reaching premium content and it must be immediately clear that he can find it on this page, otherwise he will leave the page. In this example the page title corresponds to the ebook title.
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When a visitor arrives at this page the title captures their attention and offers them enough information to decide whether to continue with the conversion process, or exit. To learn in detail the pros and cons of the Hubspot platform and all the advantages that inbound marketing can give to your business, download our free eBook! . SUBTITLE The subtitle goes into more detail on the topics of the ebook, also showing, if possible, some of the benefits that can be obtained. Its purpose is to convince potential leads to read the rest of the page to learn more.
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