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So, as a company, the first thing you must determine for your expansion process is whether you want to speak a language, speak with a country, or both. Once you have clarified this, you will know exactly what your business needs to do. If you have concerns about determining your focus, use this ingenious tool from Outspoken Media: Defining your international SEO strategy. Okay, so far in the article, we have given the go-ahead for internationalization.
We covered how to deal with keywords, the fundamental principles to consider, and established an C Level Executive List international SEO objective. Now we must answer the following question: how to internationalize the website or blog? How to Succeed in International SEO? There are two fundamental aspects to consider when doing international and the technical part of the website or blog. Content Marketing for international SEO To start with this aspect, let us first clarify something: all we talk about and will continue talking about here is assuming that you are already familiar with Content Marketing and have already defined your SEO strategy.
If this is not the case, we invite you to read about these subjects and start your internationalization on the right foot: Content Marketing — Everything you need to know to become an expert on this subject Now, let’s see some actions to help your company enter the international market. After defining a clear objective, the first step is to draw a map showing the countries you want to reach abroad, noting the new markets’ main competitors. If you have already done this part, the next step is to evaluate the chosen countries’ SEO opportunities.
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