He gives good tips, shows appropriate

mebrokenheard11

You can tell that he has an incredible amount of experience and there are lots of interesting hints and tips in the book. He has a lot of facts and figures in particular. However, I have to admit that it is a bit outdated now, especially the website examples are very old . However, his website offers many resources . The saying comes from him “How Users read on the Web? They don’t.” Website: Tim Ash Tim Ash – Image from Londonseo.org Tim Ash is the author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions and the third globally recognized expert I'd like to introduce.


In contrast to Steve Krug and Jakob Nielsen, he approaches the topic of usability in a very India Car Owner Phone Number List technical way and is heavily involved in AB and split testing . Different versions of the same website are automatically assigned to users and web analysis is then used to find out which page performs best (and takes the most “actions”).  tools and how exactly you can set up AB tests. He is more of an optimizer and relies on data from web analysis and testing in addition to user surveys. The book has almost 400 pages in German, is just a year old and really has everything you need to get off to a good start with usability.




Website: Sitetuners.com Usability resources Here is a disorganized list of websites, tools and resources for usability: Usability.gov : Published by the US Department of Health & Human Services. However, I (ironically) don't find the usability of the site particularly good, especially since the hints and tips are presented very dryly. UXMag.com : Large online magazine about UX (User Experience) Usabilityblog.de : Very informative German community blog from usability experts. You should subscribe! Konversionskraft.de : Service provider for usability & very good usability blog.