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A new blog post? Quickly, talk about it on LinkedIn, Twitter and Facebook while optimizing your content distribution strategy: choice of time slots, choice of promotional line base, influencer hashtag… content marketing, you to create content to attract leads and future customers! A buyer's buyer journey corresponds to their purchasing cycle, i.e. their entire journey from becoming aware of a need or problem, to 'to the acquisition or purchase of a solution that meets their needs.


As part of a content marketing strategy, the objective of any Chinese Malaysia Phone Number List company is to advance its buyer personas throughout the buyer journey in order to convert them into customers. In this article, we explain which types of content to prioritize depending on the maturity level of your prospects. Everything you need to know about the buyer journey of your buyer personas Precisely define your personas Your buyer persona corresponds to your ideal customer, and therefore to the buyer profile to target in your positioning and your marketing actions.




A company can have several personas as it can interest different buyer profiles. To produce content adapted to these different profiles, it is essential to define between 4 and 6 “priority” buyer personas. In order to understand who they are and how to address them through your content, you will need to assign them a function, a sector, consumption habits, interests, etc. Once you have content adapted to each buyer persona profile, you can refine your strategy by targeting personas based on their progress in the buyer journey.