What is a buyer persona and how to define it

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You need to know your personas inside out : their needs, their expectations, their frustrations, etc. Being at the heart of your marketing strategy, the persona must always be the milestone in your web content creation. By knowing what your persona expects from you, you can offer them the ideal lead magnet, the one they won't be able to resist. Don’t hesitate to research the most relevant keywords, use calls to action and present the lead magnet on a landing page.

Read also: Promote your Phone Number Data lead magnets For a lead magnet to be effective, you must make it visible to as many Internet users as possible. It is therefore necessary to promote and distribute a lead magnet in an optimized manner. To do this, you can use your website, by positioning buttons in different places on the site (landing page, blog article, above the fold of the home page, downloadable resources page, etc.) and using an optimized CTA. If your site already has a lot of traffic, the conversion into leads is quite fast.




Conversely, for a site that has little traffic, it is necessary to optimize its content strategy and monitor traffic trends. Social networks are also an important distribution channel for your lead magnets. You can also promote your lead magnets through email campaigns or LinkedIn ads campaigns . Always make your lead magnets downloadable against data This is the very principle of the lead magnet: offering the prospect qualitative content for download in exchange for their contact information .