Countless groups, each of which can be

jahidur369

Individually targeted. Key elements of STP marketing targeting Thanks to targeting , you decide which market segments are worth focusing on in your marketing activities. To make a good choice, you need to take into account such segment features as: Size the target group segment should be large enough for the marketing activities to actually bring profit; Profitability the selected segment should bring profits greater than the costs of marketing activities; Differences there should be significant differences between the segments you will target with communication. If they are almost identical, you will only be duplicating activities;


Accessibility reaching the target group should be possible in terms of technical and logistical issues. Key elements of STP marketing positioning Positioning is the final stage of STP marketing. It involves deciding how you will talk about Algeria WhatsApp Number your productsservices to the selected target group. During positioning, you need to conduct a competition analysis, analyze your position in the market and your value position. STP marketing distinguishes three types of product positioning strategies: Comparative. It involves comparing your productsservices with those of your competitors. Diverse, focusing on the unique features of your offer and emphasizing its uniqueness.





Based on segmentation. In this strategy, you focus on several groups of recipients with different needs, thanks to which your products stand out. How does STP marketing work in practice CocaCola vs. Pepsi STP marketing is nothing new  it has been around for a long time and has been effective for a long time. An example of this statement would be the "war" between CocaCola and Pepsi. In the s, PepsiCola tried to take some market share from CocaCola. In order to reach a specific target group, it used segmentation, dividing the market into three blocks: Consumers who had a positive attitude towards the Coca Cola .