Come up during the year that we did not epect,

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We know that in order to implement them, we have to give up something else. Our management also knows and understands this, which makes things start and finish. As a result, they just happen. It's not that obvious and I know that the temptation to do EVERYTHING is strong and not always topdown. The thing about creative teams is that they like everything to happen at once. Full mobilization is ongoing! Unfortunately, in this mode it is difficult to find time to measure the effects of your work, optimize and test. It's easy to burn out, get frustrated and end up not finishing anything. Which digital marketing leaders do you look up to and why In Content Marketing, my guru is Andy Crestodina.


The most interesting training courses on the entire CL platform! I also love the approach of Emilia Korczyńska from User Pilot. The level of authenticity in her LinkedIn posts disarms me. He also runs a great newsletter. And I don't think anyone will be Middle East Mobile Number List surprised that I secretly have a crush on Maciek Lewiński. Only thanks to his support, I still use Google Analytics, although the first steps led me towards L rather than creating custom reports on my own. Do you use artificial intelligence at BRAND and how Well, at BRAND we most often and willingly use our own artificial intelligence, which, apart from the fact that it has been doing a great job for years, among other things, in analyzing brand sentiment,





will appear this year in a completely new form. It will be a personal assistant who, based on the data we collect, can answer any question, draw conclusions and create tailormade marketing recommendations. It will analyze the causes of our successes and failures and indicate areas for improvement or potential growth. In short, he will do what I do. It will just take him much less time. The fact that I could test this tool as one of the first people in the world makes me strangely ecited, but I believe that whoever sees it will understand it! Apart from the fact that for the last two years I have been most keen on using artificial intelligence to track and analyze the marketing activities of my favorite brands, I also .