You will see an e-commerce report

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that’s the total cost of your SEO investment. Note : These costs may change every month – this is perfectly normal. But take any changes into account when measuring your SEO ROI again. 2. Conversion tracking and analysis The next step is to track and measure the value of each conversion. For this step you will need Google Analytics (or a similar tool). It will help you quickly and easily measure business revenue from organic search. But the type of conversions you track and the value you assign to them is different for each type of activity.

For example, e-commerce stores Middle East Mobile Number List will use tracking to extract sales data from their online transactions. And accurately measure their income. In contrast, lead generation activities should set goals (like form submissions) and assign a monetary value to them. Here's how to set up conversion tracking for e-commerce and lead generation activities. Tracking e-commerce conversion values To start collecting e-commerce conversion data, add e-commerce events to your website in Google Tag Manager .




If you haven't set it up yet, follow Google's instructions . Once tracking begins,  with detailed information about your transactions. In Google Analytics, go to Reports  Ecommerce Purchases ” Example : GA4 reports on e-commerce purchases Then filter for organic traffic. Click “ Add Filter ”. Then select Dimension: “ medium source ” and a dimension value: “ Google / organic ”. Finally, click “ Apply ” GA4 source filter Detailed information is an asset. However, what we specifically need is one number: conversion value. Click on the  Insights .