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Harry Styles waves at the Gucci event wearing a 'pearl necklace'. Following this, Korea's fashionista G-Dragon also appeared wearing a Chanel tweed jacket layered with a pearl necklace. I remember it as a line that added 'break away from gender stereotypes' to the relaxed fashion scene. Pearl necklaces have now become an accessory for everyone, regardless of gender. It is an item that moves between genders fluidly. Let’s start with the meaning of genderfluid. Genderfluid means that gender identity is not fixed to one side but moves fluidly like water. American actors Miley Ray Cyrus and Ezra Matthew Miller also came out as genderfluid. These days, I would like to introduce you to a case in the marketing field where this phenomenon has been captured and translated into products and services. Genderfluid is written like this. Do not separate bathrooms for men and women. Write it together. These days, expressions and consideration that respect diversity have become essential elements in the way companies communicate and market. This must also be managed as a 'risk factor' in order for MZ to be evaluated as an organization and brand with an acceptable culture.
Sungkonghoe University created ‘a restroom for everyone’ rather than a ‘unisex restroom’. It can be seen as an expression that embraces all people, regardless of gender or age, and even people with disabilities. It is the same as providing customer-centered service at a university Special Data whose main customer base is gradually decreasing in age to Generation Z. gender-fluid-restroom-for-all ⓒ 2023. Edaily all rights reserved. Techniques often used in the fashion industry Cases like this are now common in the marketing field. Let’s take a quick look into the fashion industry. It's been a while since Gucci and Balenciaga introduced integrated collections for men and women. In the past, there existed a line that erased the boundaries between men's and women's clothing. Under the name ‘unisex’. However, strictly speaking, what they are pursuing these days is a more proactive concept.
It is a state where femininity and masculinity are mixed, making it impossible to distinguish between genders. The aforementioned 'Girl with a Pearl Earring' (Meisje met de parel) by Johannes Vermeer is reinterpreted as Harry Styles' 'Man with a Pearl Necklace'. LdSS, there is only one size regardless of gender The concept of genderfluid has even given birth to a brand. Ludovic de Saint Sernin, who designed accessories at Balmain, launched a brand called LdSS, named after his initials. While established brands present collections with clear differences between men and women, he presents clothes that make it difficult to tell whether they are for men or women. It even has one size. gender-fluid-ldss ⓒ 2023. LdSS all rights reserved. Niche perfume brand without gender indication In addition to ‘men with flowers’, the number of ‘men with the scent of flowers’ is also increasing. Floral and musk perfumes, which every woman owns, are no longer just for women. On the contrary, the number of men who use women's perfume has increased, saying that they like a soft and warm scent.
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發表於 2024-1-9 15:16:27