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So you may want to take advantage of other types of ads that drive direct messages, form fills, or conversions. Email Marketing Even though sending and receiving emails has been a regular part of life since the s, email marketing is still relevant and should be part of both your acquisition and retention strategies for several reasons such as: of customers prefer to be contacted by brands via email. Email marketing generates $ for every $ spent. That’s a return. Revenue from email marketing is worth $ . billion. However, it’s estimated that people receive about marketing emails per day and only spend about seconds going through a brand email on average.
Consumers are continuing to get savvier, so email marketing strategies must adjust to avoid going to Photo Editing Services spam or getting deleted. For example, nearly of consumers can tell if an email is spam by reading the subject line. On the other hand, about of people open an email based on subject line alone, and interestingly, conversion rates increase by if the email has an emoji in the subject line. Influencer Marketing In it seemed influencer marketing was dying as consumers began to show distrust in big brands with mega-influencers. However, it’s still alive in.

Though strategies are pivoting to keep up with consumer preferences. Brands should focus on micro- and local influencers instead of big names, targeting niche audiences with specific products. The primary reason brands aren’t giving up on influencer marketing just yet is due to its significant ROI. This tactic has a return of you get back $ . for every $ invested , meaning it has surpassed print advertising in effectiveness. Augmented Reality Brands are still trying to figure out how to get into the augmented reality and artificial intelligence AI space, but should try to put a larger focus on it in.
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