Acronym for Click Through Rate

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Thus, the conversion percentage is the proportion of visitors to a website who perform an action beyond viewing content or visiting a specific page. CPA: Acronym for Cost Per Acquisition. This is the amount at which the advertiser pays the advertising platform for each conversion purchase that has been made. It will only be paid if the purchase is generated, otherwise the advertising cost will be € For example, € per purchase. CPC: Acronym for Cost Per Click. Online payment method used to direct visits to a web page and based solely on the clicks made on an advertisement.


What the advertiser pays his publisher is a fixed amount, agreed upon Belarus WhatsApp Number in advance, each time a user clicks. For example, € for every clicks on a link. CPL: Acronym for Cost Per Lead. Pricing system in which the advertiser pays a fixed amount for the subscription of a user interested in their offer Lead  User minimally interested in your product and who has left you their data. This model allows advertisers to generate a guaranteed return on their advertising investment. CPM: Acronym for Cost Per Thousand Impressions. Remuneration system in which the advertiser pays for every , impressions of their ad, regardless of whether a conversion ultimately occurs or not.





CTR : Relationship between users who click on a specific link and the total number of users who view a page, email or ad impressions. It is commonly used to measure the success of an online advertising campaign, as well as the effectiveness of email campaigns. CRO : CRO  Conversion Rate Optimization , also known as conversion rate optimization, is the iterative process that seeks to improve the conversion ratios and processes of a website. ROI: or Return on Investment Rate is the indicator of the profits that have been obtained after carrying out certain actions. That is, with it we can calculate the conversions and the results obtained from a specific investment. RTB : Acronym for Real Time Bidding.