This lawn care company has a clickable phone number on their landing

[email protected]

Sure do. Im talking about messaging like Shop today! Sale ends on Monday, perhaps during a three-day weekend. Or even buy now while supplies last! during the holiday season. Its tough to ignore a prompt like that, especially during a time-sensitive, under-the-gun type of situation (e.g. the Christmas season). Similar to provoking enthusiasm as we discussed earlier, provoking fear of missing out in your CTA is sure to get you some additional clicks. Match CTA to device type Creating a killer call-to-action is important, thats no secret. But I also urge you to consider customizing your CTA based on the device being used by your audience. Google considers desktop and tablet as the same device, since the screen sizes are roughly the same.


People also use them for search in similar scenarios. For example, someone sitting on the couch at night sees an ad on TV for a product theyre interested in. Its common for them to grab their laptop or tablet and search for more Iceland Phone Number information on it. It might be best to lead them with a learn more or shop now CTA. However, mobile devices tend to have different user behavior and search intent than desktop/tablets. Since  of searches for local business on mobile devices convert, its prudent to tailor your CTA based on device.. One big difference between desktop and mobile is that on mobile, people have the ability to place a call from the device theyre shopping with.



My advice is to create more phone call-centric CTAs that appear on mobile devices, especially for service-based businesses.  page. call to action - screenshot of a landscapers website with clickable phone number Some possible CTA phrases to try could be call now to get started or call us today for more information to guide your target audience to take the action you want them to take. test your CTAs A good, old-fashioned test is a great way to identify which CTAs bring you clicks, and which CTAs bring you frowns. While your tried and true calls-to-action like the ones weve already discussed are always good to use, you really never know how