|
|
. Companies that are committed to sustainability are also associated with this archetype . For example, Duracell advertises long-lasting batteries: Archetype Hero Duracell frog Nike Porsche BMW The lover Everything your heart desires! This could be the typical slogan of a company that has taken the lover archetype to its heart. Passion, sensuality, security and closeness are among the essential attributes through which the other person experiences special appreciation .
The Kinder Riegel brand, for example, not only woos children, but also, with its “recipes to fall in love with”, all chocolate fans who want to enjoy the hearty joy of fresh spring feelings. Archetype Loving Children bars Lenor Chanel Victoria's Secret Alfa romeo The fool Phone Number Pranksters, jokers and jokers have one thing in common: they live in the here and now and want to entertain others and make them laugh. Behind this is the image of the fool, who in fairy tales resembles a trickster figure (e.g. the clever fox) who causes chaos in the order of the universe and stands for sociability.
As a humorous, entertaining and likeable person, he can also appear disrespectful and cynical and make fun of others. He makes up for this disadvantage through self-irony . Media Markt, for example, uses a popular self-ironic advertising slogan to advertise “Media Markt – I’m not stupid,” while other companies such as Ax and Einhorn rely even more heavily on visual stimuli for funny moments: Archetype fool unicorn BVG Edeka Skittles The Everyman Unlike the hero, who stands out from those around him, the everyman is in harmony with those around him. At the same time, he reaches the broad masses through his down-to-earth, responsible and goal-oriented character and has a high level of adaptability. In this way, the Everyman is aimed at every social class and creates connections by cultivating them through the feeling of belonging
|
|
發表於 2024-1-9 13:31:50