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The easier it will be for it to “read and understand” the content. What are Internal Links? Internal Links are better known as Anchor Text or Anchor Text . They are underlined keywords, or of some color; linked to a link that leads to another text related to the keyword being discussed. We could call them the vital juice or linkjuice of a website, because through them, the user's easy navigation on a site will flow, and it will favor their permanence within it. There are several types of Internal Links, like this article by Dean Romero.

Which he also discusses how to use them properly. What are External or Incoming Links? It is a link building technique , which derives traffic from one website to another. They are very positive for the site that receives them because they provide visibility Digital Marketing Service and credibility. The best way to make external links work is to complement the information in an article by relating it to it. There are 2 types of inbound links 1. Natural (organic) links They are called that because they are created naturally when someone places a link.



To your page in content, as described above. 2. Artificial links They are the ones that we can create ourselves using various techniques, such as commenting on blogs and forums, getting links from authority pages, creating Anchor Text links, etc.; and although they have a certain quality, they do not reach the value that organic ones provide. Luis M. Villanueva, who is an authority on SEO, has written a great post in collaboration with other professionals, on Techniques to Make Good Linkbuilding.