Facing the future the changes
A clear example of this fact is the car insurance policy developed by o a subsidiary of telefónica in the united kingdom for young drivers or millennials whose differential value is reflected in a .petitive premium in exchange for collecting their driving data. Through the box on board sensor and the app the .pany knows the usual routes and driving habits of the policyholder. After analysis it generates an adapted price .plemented by the offer of maintenance services with discounts and advice on how to improve driving. The me b concept is presented by bill price and david jaffe in their book.Your customer rules! Published after investigating .panies that do not believe in customer management but rather in putting the customer in charge.panies that also have a corporate culture strongly .mitted to the customer experience that en.passes the entire organization not just Mobile App Development Service the public.facing employees. In their book they base the adaptation process from a b b or b c approach to a me b one by responding to seven recognized consumer demands you know me you remember me regardless of the channel through which i contacted you. You give me options so i can choose.
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You make it easy for me. You value me listen to me and take actions based on what i say and do. You believe me never treating me like a potential scammer. You surprise me with products that i can't imagine. You help me to be and do more and better. The customer aisle lengthens always anticipating their demands.in this sector are being very progressive the objective of telcos continues to aim at attracting and retaining customers as well as optimizing the value chain. For the latter which implies reducing structural costs digitalization is presented as a key tool in the restructuring of processes.
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